SKYLRK drops “Bieberchella” merch as Justin Bieber heads to Coachella

Coachella is in full swing, and SKYLRK is moving fast—dropping what it calls a “Bieberchella” merch collection tied directly to Justin Bieber’s highly anticipated desert performance.

The brand’s “massive capsule collection” is available online and in person, rolling out alongside a 9,000-square-foot activation at the heart of the festival grounds. The energy is unmistakably cheeky and loud, built around “Bieberchella” graphics, bold tie-dye, and a lineup designed for the polo fields and beyond. And yes, the messaging is very much in that “Not Clocking To You” lane.

For the clothing, outerwear is where SKYLRK is clearly leaning in. The “Biebervelli” hoodie lands in Jet black. There’s also the “Coachelly” Spot hoodie and the bold Zebra hoodie. From there the brand follows through with its own signature phrasing—like the “Not Clocking To You” long-sleeve in cream, plus the “It’s Not Clocking” baby tees showing up in multiple colorways including Smudge and Black.

Beyond hoodies and tees, the apparel lineup extends into festival essentials: tie-dye shorts, hand-painted striped thermal tees, and boxy fits. It’s a pretty complete wardrobe approach rather than a one-item stunt. There are also accessories layered in for full-weekend survival—branded bucket hats, toque beanies, colorful neck gaiters, and “Business” socks.

Then there’s the tech side, because the desert doesn’t care if your phone does. SKYLRK says it’s included exclusive tech accessories through a SHARK® ChillPill SKYLRK HEAT partnership—paired with custom Juice battery packs and phone chargers. The goal is straightforward: keep devices alive through the sets.

For anyone attending in person, SKYLRK is also opening the SKYLRK OASIS—an installation spanning 9,000 square feet. It’s positioned as a communal space for respite and connection, shaded by temporarily relocated palm trees and cooled by misting stations. The brand says it’s open to all throughout both weekends, and that the on-site product offering is already projected to surpass Coachella weekend sales records within its first day.

The “Bieberchella” collection is available to shop right now via SKYLRK. If you want the IRL pieces, the activation has officially opened—so no waiting around for the next chapter.